ROI Brief

How generative AI is transforming media workflows, personalization, and monetization across entertainment ecosystems. Media and entertainment companies are under pressure to deliver more content, faster, and with greater personalization—without inflating costs or compromising quality. Generative AI is no longer experimental in this space. It’s being embedded into core workflows to accelerate production, optimize distribution, and … Read more

Explore the most valuable generative AI applications transforming finance workflows, reporting, and decision-making. Corporate finance teams are under pressure to deliver faster insights, tighter controls, and more agile forecasting—without expanding headcount or compromising accuracy. Generative AI offers a way to meet these demands, but only if deployed in the right places. The goal isn’t automation … Read more

The top generative AI use cases transforming grid operations, customer service, and asset management in utilities. Utilities are under pressure to modernize aging infrastructure while meeting rising expectations for reliability, transparency, and sustainability. Generative AI is no longer experimental—it’s being embedded into workflows that touch everything from outage response to billing optimization. The shift is … Read more

Explore the top generative AI use cases transforming upstream, midstream, and downstream operations in oil and gas. Oil and gas enterprises are under pressure to modernize without disrupting core operations. Aging infrastructure, volatile markets, and rising regulatory demands are forcing leaders to rethink how data, automation, and intelligence are deployed across the value chain. Generative … Read more

Explore the highest-impact generative AI applications driving efficiency, insight, and speed across life sciences workflows. Life sciences organizations are under pressure to accelerate discovery, reduce development costs, and personalize care—without compromising safety or compliance. Generative AI offers a way to do all three, but only if applied with precision. The value lies not in experimentation, … Read more

Discover the highest-impact generative AI applications transforming construction workflows, cost structures, and decision speed. Construction is one of the most data-rich yet digitally underleveraged industries. With rising material costs, labor shortages, and pressure to deliver faster, the sector is primed for generative AI—but only if applied with precision. The goal isn’t to experiment. It’s to … Read more

Generative AI improves sales productivity by automating outreach, surfacing insights, and accelerating deal velocity. Sales teams are under pressure to move faster, personalize more, and close bigger deals with fewer resources. Generative AI offers a way to scale high-value activities—without compromising quality or control. But not every use case delivers equal ROI. When deployed precisely, … Read more

Use this framework to pinpoint the most valuable generative AI opportunities across your business functions and industry. Generative AI is no longer a novelty—it’s a multiplier. But in large enterprises, the challenge isn’t whether to adopt it. It’s where to deploy it for the highest return. With hundreds of potential use cases across departments, the … Read more

Generative AI improves marketing ROI by automating content, accelerating insights, and scaling personalization. Marketing teams are under pressure to deliver more campaigns, more content, and more relevance—without expanding headcount or budget. Generative AI offers a way to meet those demands by automating high-volume tasks and surfacing insights faster. But value depends on precision. GenAI is … Read more

Here are he top generative AI use cases driving measurable ROI across enterprise technology environments. Generative AI is no longer experimental. It’s embedded. From cloud platforms to developer workflows, enterprise technology leaders are now expected to deliver real outcomes—not just prototypes. The shift from pilot to production is accelerating, and the use cases that matter … Read more